True but I have seen them on $60k-$80k pickups. I'd venture to say that most of the time you don't see stickers on those cars is because they don't own them, they lease them "pretending to be rich".
lol went and checked and the owner of our company has slapped one on his brand new 2016 chevy diesel, he does have stupid money though so I doubt he cares but he does own more yeti stuff than anyone I know. He has one fridge just for beer and I think he's got 20+ yeti cups/coozys in his freezer for guests