I think everyone is missing my point (or maybe my point is senseless?) But, in my experience w/ this topic, "my people" keep w/ this whole get woke, go broke mantra; yes, they are feeling it; no they have not gone broke not will they. As is often the case w/ me; perhaps I am putting too much in to this whole thing? I have no dog in this fight as I don't drink nor am I invested in AB...You don’t think Anheuser-Busch is feeling the effects of its core customer base moving away? Nonsense