so you had a box of walmart ammo with you when you went in to get the price match? And your picture was clear enough fror them to be able to read the sku number on the walmart tag? Reason I ask is I'd like to try this but want to approach it the right wayYep, I did it on 65 boxes of Winchester white box 115 gr 9mm 100 rounders. $0.09/round after tax. The key was I had a photo of the price tag on the shelf at Walmart, with what looked like believably in stock boxes (though they were not and Academy did not ask, I did not tell) and the Walmart tag said "RETAIL PRICE" not clearance. All I had to do was show them the matching numbers on the Walmart tag and the bar code of the boxes. Easy peazy