You can, but we both know that GGS isn't the only dealer up here selling below MSRP.
Do you pay MSRP on your new cars?
I don't buy new cars just like I generally don't buy new guns. No GGS isn't the only one up here selling below MSRP, but not everyone lives up here. Sadly a bunch of people buy guns at places like Academy, Bass Pro, Cabelas, etc. They sell at MSRP, There are more gun stores in Dawsonville that sell at MSRP than don't.
GGS, Dawsonville Gun, DGP, Freedom Mill are the exception, not the rule.
Head on over to Rome and the only store that doesn't sell at MSRP has nothing on the shelves.